The Art of Making Sound – Music with Unlikely Tools w/ Andrew Judah


I don’t think I would have been able to
be a musician in the way it used to be I don’t think people like
me would have made it back then in the days when you needed like a big
label to make it and you needed tons of money to go into a studio to record your
ideas… like you couldn’t even do that at home. So in a lot of ways we live in the
best time to be a musician because you can be introverted and still have a
very public platform. You have the internet. I think I tend to use most
usual instruments in an unusual way. Like I try to make the guitar sound like it’s a violin or I try and make the piano sound more like a percussion instrument like I might dampen down the strings and play it in an unusual way. Not all the time but I try
and get weird sounds out of everything it’s kind of more fun than just firing
up a a preset that some sound designer has like basically done that work for
you you know he’s done all the sonic exploration and you just push a button
on a MIDI controller and there it is I want to go through the process
that leads me to finding those sounds I think the journey is just as important
as the result It might take me an extra hour to get that right sound before I’m ready
to record anything but I’ll then have a sound that I know I worked for and is
pretty hard to replicate any other way so there’s a few different things that I
do. The first would be that I write music for TV commercials. The second would be that I write music for films. the third would be writing my own songs
and performing them live which is just me and a drummer Zac I do kind of work in
two different worlds and it did take me a little while to learn how to switch
modes. Like when I’m working on my own music, my quote-unquote Andrew Judah
music, and it’s my creativity that’s being poured out so it’s a little bit
more exposed and when I’m writing for a TV commercial, it’s serving a purpose. I
know what I’m supposed to do. like this ad is supposed to make
somebody feel excited it’s supposed to serve a purpose. I’ve written music for a lot of bigger companies. I’ve done the music
for ads by Google Adidas, Microsoft, Audi,
Samsung, Toyota, McDonald’s, Cadillac I’ve had my music place on TV shows and movies. Now I’ve written thousands of pieces of music because I do so many a week. I want this piano piece and I want it to have these emotions and I
wanted to do this and this and this. Okay I can do that because you just
described it. I’m not doing the soul searching to find that. but with my music I just start and it’s
like painting in the dark and I’m not usually able to define it until it’s
done I got into writing commercial music
because I recorded an album of my own music and that was my only calling card.
I ended up sending that out to a bunch of different music libraries and
commercial houses I got a pretty big response. They just they liked it
and they said yeah we’ll send you some jobs and see how it goes. So
yeah it’s kind of weird that it took doing the creative thing to get the
other thing but I think that is something that a lot of musicians can
learn from. They have to do the passion project first he can’t go
straight to the thing that’s commercially viable.
There is definitely jobs that I’m like really proud of and I think those ones
are like, they’re usually a mix of when I had a chance to be more creative and not
just do your usual ad music well I’ve done a few ads that ended up
becoming really popular I did a Superbowl commercial and another
one that got spoofed on SNL and South Park and that was weird because millions
of people are hearing something that I’ve worked on and that’s sort of
strange because it’s like should I be satisfied because so many people have
heard my work? and I… I felt nothing I got no satisfaction from it at all. One
of the more satisfying things is not like to get like a ton of likes and
people sharing your stuff but it’s peer respect you know other people that you
know are making cool things and when they like it there’s more validation in
that for me I find. Somewhere under all of it you definitely want to be appreciated for the work that you’re doing if you’re working hard but you
still don’t want to be just that Like if I think of like a lot of
the creative people that I admire a good example be like Stephen King. He’s a
writer and he’s a best-selling author but he’s also known as a teacher. He’s known for like the way he talks about writing as well, He’s
extremely insightful and useful to other people. I think that’s more something
that I would aspire to be. I’m not trying to write anthems for the world.
I’m just writing freeze-frame in time. This is my thoughts. Not fully processed. When I
wrote this song, this is what I was thinking. A year down the road or two years down the road
you might be playing a song and the lyrics they don’t resonate with you
anymore so you almost have to be an actor like
you have to act out that song I like creating more than I like
replicating the creation

2 thoughts on “The Art of Making Sound – Music with Unlikely Tools w/ Andrew Judah

  1. This is a wonderfully made mini-profile of a superbly talented artist. I was turned on to Andrew Judah last year (through his Bandcamp, not through his famous ads! ha) & especially since the Metanoia series, am now a huge fan.
    Thank you Clayton Arnall, I look forward to seeing more of your work.

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